3D Site maps

Many of us have seen a tree-diagram representing a web site structure. Pretty logical and a process we use in the early stages of planning. No need to reinvent the wheel right? Well, having a wheel is all well and good, but we've defined a technique of adding another dimension to a web site map; think of it as the axel that joins the wheels together.

When browsing a web site, most of us rarely navigate top-down through the main navigation. We move side-to-side; going on tangents as the content, layout and visuals stimulate our behaviour. After all, it's an interactive medium isn't it?

By planning this lateral movement through a web site, we can define a user journey and design layouts and content to encourage browsing viewers to move around a site in a way that matches the information they seek. Different audiences you cater for can have their own user journeys planned and the investment you make in your web site can be further justified by increasing your average number of pages per visit.