Custom branding photo shoot

We were commissioned to undertake a branding project, which for the second part of it required imagery. Having brand illustration means the service or product can be put into context and conveys a stronger message to its' audience. The imagery would be implemented into corporate literature and communication, the web site and advertising campaigns.

We looked for ways to illustrate the brand using commercial stock photography. We found rights' managed or royalty free imagery either too expensive, unable to maniuplate creatively or control its' availability. Comparing the difference between commercial photography and our own photographic shoot, bespoke photography turned out to be cheaper as well as giving us full control means that CasePRO investing in an image library has increased its' brand equity. Because the delivery of this imagery had to be of top quality, we needed a principal photographer capable of capturing our art direction. In an exciting collaboration, we were able to use our partnership with world renowned master of photography Maz of Leicester; whose credentials include the only Asian and 5th European photographer to have achieved the accolade of Master of Photography from the Professional Photographersâ?? Association of America. Synonymous in the photographic industry with creativity, visual excellence and the ability to create art through a lens, the one day shoot captured over 300 high quality images for use throughout the CasePRO material, with differing scene and object setups being used to add variety in the image library. Check out our handiwork on http://www.casepro.co.uk/ .