Track record of the team

We're often asked about our backgrounds by our clients, suppliers and generally nosey people. So, we thought we'd put some of the basics down for everybody to read. Creative Director As head of the agency, our creative director has been working on the front end of creative delivery for 10 years. Throughout that time, he has remained focused on practical design, rather than just the visual aesthetic and has developed many of the techniques used in Persona for planning, producing and managing creative workflow. With a background heavily influenced by technology; for over three years, he was part of a key R&D team working on innovations in consumer e-commerce; winning an award from Microsoft along the way. He has worked on site with brand leaders in the UK, North America and mainland Europe. He has also spent a number of years working in project and team management, mentoring resources and developing their skills. From this he moved into a more account management focus, growing relationships with clients through strategic planning and advice. To the envy of many, he brings with him a history of working for some of the best brands in the world. At Persona, our creative director heads up our art direction and turns commercial propositions from clients into deliverable results from the team. Production Director Our production director has a BA (hons) in media arts and broadcasting, which she gained in London. From there, she spent time working in graphic design for an IT vendor before taking a hiatus to gain a masters from the University of Nottingham. Since then, she has racked up a huge amount of experience managing production and communications projects in travel and recruitment before moving into creative services. Working on the agency side, she has effectively managed client accounts as well as production teams within a design and build web agency and prior to co-founding Persona Creative was a producer for one of the worlds largest advertising agencies; working on brand execution and customer loyalty projects for their key account. At Persona, we have her invaluable operations knowledge being used to manage the creative team, ensuring timescales are planned and delivered properly and that quality and budgets are controlled at all times. Marketing Manager After studying in the south of the country, our marketing manager has spent time in London and the south coast working in publishing, marketing and event management for a number of organisations. A key figure in establishing a B2B publication, her experience in forging client relationships that last is second to none. As well as being the lifeblood of the team, she is central to our marketing analysis and result reporting capability.