Why we started Persona Creative

Our team has had a good run so far; having worked with some great people and some great brands. We've enjoyed delivering top-quality projects on time and on budget - and the buzz you get off that is something you get hooked on. It's been a great time learning our trade and knowing how to add value to an organisation through creativity and communication. But that's not what gave us the motivation to go it alone. It was the other times spent working in creative services when we saw projects go to hell, profits out the window and clients and team members alike go out of their minds. Most of this was down to bad management; and I can tell you that watching a creative agency go to waste because of bureaucratic process is like watching something beautiful die a slow death. Having seen the good and the bad sides, we gained the confidence to define a business model that would work. We set out to establish an agency that was flexible in it's business processes, so that creativity is never compromised and clients get the quality and service they pay professional rates for. By having an agency that could operate profitably on project results, rather than throughput - we think we've created a unique style of professional creative services that simply doesn't allow for red-tape to influence decisions. As an additional benefit, we thought that by having an agency that had such a structure, we'd be able to create a working environment that suits creative people like designers and copywriters perfectly; letting them come up with excellent results, without restricting them with process and profits. With such a tempting dream in sight, we were ready to quit our jobs and start to live the rest of our lives.