Wireless Gurus

About the client When a team of highly experienced IT professionals got together to create a mobile information services company, something special was started in High Wycombe, Buckinghamshire. With an ever growing team of engineers, Wireless Gurus plan and implement mobile connectivity solutions on Blackberry and Windows Mobile on both the server and client end. In addition to this specialist service, they offer the full range of IT services such as structured cabling, network design and management and technical support and consultancy. Our brief Despite being a new venture, the experience and skills within the team at Wireless Gurus are more than capable of punching above their weight. They needed a brand identity and communications strategy that would position them firmly as a player in their niche, as well as show that they were a professional outfit. We were tasked with creating a logo style that would transmit the 'wireless' focus in a clear design as well as defining a colour palette that would be non-intrusive to their corporate audience. We created the logo by manipulating the typeface to add shape and complimented it with a bold red; moving away from the highly over-used blue tones in IT brands, but still being enough of a corporate statement to get noticed. We also created a miniature version of the logo as 'WG', giving room for the company's future products and services to be branded. We then designed a web site that has high visual impact, yet a navigation structure that suits their core content. Moving forward, we are tasked with managing their PR and industry communications as well as a number of development projects.