Planning a PR Campaign

Posted by Persona @ 11:20 AM

I haven't come across many people who didn't say they want more publicity for their business. Interesting then is that so many businesses don't actually plan their PR campaign to get the results they truly want (and need).

Planning a good PR campaign means you or your company can ride on the publicity wave for a good amount of time. With the right planning, any concurrent communication, be it trade press releases, media support or online publishing can each considerably increase their value beyond what they deliver for you right now.

It's a tough game vying for an editors attention. Too much, too soon and your press activity will run out of steam. Too little and you'll go undetected. Finally, if your media activity is too irrelevant to the audience you'll be subject to the rubbish bin. In either case, quality and focus will keep the effort (and costs) down, whilst boosting exposure.

Get the most from opportunities in PR

Media strategies that are developed at Persona Creative are different to what you might be used to. We've had great feedback from our clients on our approach, which focuses on why they need increased levels of PR, how to get it within the constraints of their business (and budgets) and how it's going to be of use to their bottom line. And because we're looking at it from all 360 degrees of the marketing world, we make sure clients are getting the most from their digital, branding and media projects.

Most importantly though, when plans are made, we have the skills and resources to make it happen. Everything from media friendly copywriting (not marketing or advertising copy - that's different) to press photography.

Planning a campaign isn't a long or difficult process. In fact, a lot of what is needed is often circling around in your head already. So if you thinking about how to break new ground or haven't gotten around to thinking about PR yet - give us a call and we can have a chat.

Liked this article? Hated it? Got you thinking? Feel free to discuss it with us.

Next month: Media ownership