Digital Marketing is too expensive now - I can't justify the ROI.

Once upon a time the Internet was created. Then, everybody found out about it and started using it to connect all over the world. Then, the world went crazy and thought it was a magic place where you could sell anything to anybody. The bubble burst and all those silly people got their fingers burnt. Meanwhile, there was a whole other group of smart business people who didn't fall into the trap - people like you! These people have created quality web sites to convey their message and have even spent some money on Google AdWords lately. Then, there were those who had a bit more cash and so they created some eye-catching online adverts and ran some clever campaigns using things like SMS text messaging, HTML Email and Viral marketing. Cut to a few years later and the Internet has grown up. Consumers are spending in record numbers, while high streets continue to suffer a downward trend. Business people all over the world are reliant on using it to find suppliers, compare prices and research products and services - all the way through to enquiry or purchase stage. E-Marketing is no longer an optional extra when it comes to business. But who is really winning? From inside the digital marketing industry, we see a few other trends. Agencies of all shapes and sizes are changing too. They are increasing their rates whilst recruiting inexperienced talent to fill the demand. They are pushing unproven gimmicks as 'innovation' and they are merging and buying each other out in a massive sweep of consolidation. In essence, they seem to be going the way of the archaic Ad Agencies - expensive, pretentious and questionable when it comes to cost versus quality. Businesses and their marketers are under increasing pressure to use digital media to interact with their audience, whether that means information, calls to action or transactional and interactive services. The problems of the early days were very much to do with user take up and whether digital was going to deliver results. There can be no doubt that usage is now very high (and still growing!) and that the freedoms it provides has delivered excellent results for those who have used it in campaigns. The problem now is that of exploitation. Suppliers of interactive services have increasing costs and therefore, client budgets are not able to spread far enough in order to make the most of integrated marketing. Clients needs to have a mix of established media, interactive campaigns and still have budget left to experiement with emerging opportunities. It's very hard to do when everything comes with a big price tag. Fortunately, with a team who has many years of experience, working only with 'proper' businesses Persona Creative is quite unique in it's business model. We've found a way to deliver effective digital marketing projects to our clients at rates that are justifiable. We're independent to large media groups, so have no big brother to watch out for and are small and friendly enough to never be pretentious. In fact, every single one of our clients has commented positively on the return on investment we provide in the mystical land of E-marketing. Call us to discuss your own dreams and we can live happily ever after. The end.