How to Get Ahead in Advertising - for free.

Buying expensive ad space guarantees you a slice of the pie - placed in the right media it'll be seen by your audience and it's where you have full "advertorial" control. But it's not cheap and free it certainly isn't. The alternative is to create your own news regularly and using your own business as the publicity platform. The sticking point is you may not always have something to say - so, create your own publicity. Consider: - Who your audience is - Where you're most likely to get the best coverage, - Stories which are niche to your audience - Target appropriate publications - What response are you hoping to achieve The sticking point with this is you may not always have something to say - so you create your own publicity. Orchestrating a publicity stunt is a fun exercise to undertake and adds a splash of colour to your regular news thread. Whether it's taking part in local community/business issues or challenging conventional views in your market. Look for ways where you can achieve a cross-over of publicity. There are so many ways in which you can create your own free advertising even by offering a local, regional or national publication a competition to win a taste of your service or product. Sounds great doesn't it? Gratis advertising is fun and we love it. If you don't have the time or budgets to implement something with enough impact, or creating a media plan sounds too daunting, give us a call at Persona Creative and see what magic we can work for you as your creative account team.