The Persona web site complies with W3C Accessibility Guidelines - to Priority 3 (That's a big deal)

As regular visitors to our site may have noticed, we've made some subtle tweaks to some of the pages on the Persona Creative web site. This isn't just a playful tinkering, but all part of our plans to make our site more accessible. So, what does that mean and why are we bothering? Well first of all, making an effort to make our web site more accessibile to viewers is just common sense. It's also the law. The changes we have made now ensure that the main Persona Creative web site complies to the industry standard guidelines on accessibility - also known as the W3C Accessibility Guidelines. There are three levels of compliance that can be acheived

1. Basic steps taken
2. A good level of conformance to recommendations
3. High levels of accessibility compliance

Guess what? Those tiny tweaks we've made mean that the site passes the checks to level 3!

It's not over yet though. Now beings the more painstaking process of manual checks for best practice; but we have no doubt we'll be able to take as many of the recommendations on board and make the site even better.

Who'd have thought a design agency could have an eye-catching web site as well as valid XHTML code and W3C Accessibility compliance to level 3?

- Funny what's possible when you know what you're doing (potential clients and competitors take note)