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Wednesday, October 25, 2006

Being a Diva online

Posted by Persona @ 8:14 AM

We first came across Diva Telecom at the NEC Computer Trade Show, when we were exhibiting. After the show, Managing Director Erica Lewis came to see us at Persona to discuss the branding for the new venture; set up having now left BT.

Erica liked the look of of some concepts we'd previously produced and gave us a brief to produce further concepts that were specific to Diva Telecom. With a strong sense of black and vibrant colouring, we produced a series of designs that showed different executions of type and style.

Initial logos

The designs were presented to Erica and a final version was developed to cover the brand emotions of a Diva and ultimately the product offering of the company.

With the logo for Diva Telecom now agreed, we produced and printed the company stationery and locked down the usage of the brand in a styleguide.

Stationery

With the branding project complete - using the Persona Basics Pro package, Diva Telecom came back to us with a brief for the company web site.

We'd created the Diva brand to be different and so when approaching the web project, we felt that using common stock photography and images wouldn't be on-brand. To keep the vibrant and modern look for Diva, we designed a series of custom illustrations to be used throughout.

Illustrations

The final site design is clean and professional, with a content layout that suits search engine indexing. The site has been developed to comply with W3C Standards for both good quality code and accessibility guidelines, giving Diva Telecom a great platform to begin marketing to their already global customer base.

Web site

Check out the live web site at www.divatelecom.co.uk

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