Seminar #2 - PR & Publicity in conjunction with NBV

Who couldn't do with some more PR right? Positive coverage for your organisation is a tricky thing to get and we often hear from our clients the stress and disappointment they go through trying to get some.

Following the success of our branding seminar in December, the lovely people at Nottingham Business Ventures (our local enterprise support agency; aka NBV) have asked us to speak about PR & Publicity and are hosting an afternoon session all about it for us.

• Tuesday 27th February
• 13:00 - 17:00; just after lunch
• Mercury House, Northgate, New Basford, Nottingham

To reserve your place (it's only a tenner!), give us a ring on 0115 9484454 or you can book online at www.nbv.co.uk. Don't forget to invite anybody else you think might benefit from a little extra PR.

The afternoon will be broken into three parts, each lasting 45 mins (so it's long enough to be useful and short enough to prevent you getting bored).

1. An overview of PR

13:30 - 14:15

Overview of basic terms, concepts and practices How PR works for and against you Avenues for PR available to you

2. Taking Action

14:15 - 15:00

Planning your PR strategy Creating a PR tool kit Working with the media Using suppliers

15:00 - 15:15: 15 min Break

3. Practical Advice

15:15 - 16:00

Writing press releases & other media material Creating a PR database PR in the context of your brand Budgeting Tracking success and failure

16:00 - 17:00: Questions & Answers session

Next quarter, we'll be switching the sessions to cover Digital marketing.