Ingenuity brand development

How do you solve the age old problem of bringing together clever academics and innovative entrepreneurs in a way that produces effective results?

One word - Ingenuity

Following a fierce three-way pitch in early 2007, Persona have been appointed the agency of choice for this exciting project, which is being orchestrated by The University of Nottingham, UNIEI and other key partners.

It's still very early stages for Ingenuity, but we have already created the brand identity and some initial marketing literature for student workshops.