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Play our new game - www.persona442.com Test your ability to put together a winning marketing team and see if you can make the leaderboard. Feel free to pass the link to your friends - the more who play, the tougher it gets!

The Persona web site complies with W3C Accessibility Guidelines - to Priority 3 (That's a big deal)

As regular visitors to our site may have noticed, we've made some subtle tweaks to some of the pages on the Persona Creative web site. This isn't just a playful tinkering, but all part of our plans to make our site more accessible. So, what does that mean and why are we bothering? Well first of all, making an effort to make our web site more accessibile to viewers is just common sense. It's also the law. The changes we have made now ensure that the main Persona Creative web site complies to the industry standard guidelines on accessibility - also known as the W3C Accessibility Guidelines. There are three levels of compliance that can be acheived

1. Basic steps taken
2. A good level of conformance to recommendations
3. High levels of accessibility compliance

Guess what? Those tiny tweaks we've made mean that the site passes the checks to level 3!

It's not over yet though. Now beings the more painstaking process of manual checks for best practice; but we have no doubt we'll be able to take as many of the recommendations on board and make the site even better.

Who'd have thought a design agency could have an eye-catching web site as well as valid XHTML code and W3C Accessibility compliance to level 3?

- Funny what's possible when you know what you're doing (potential clients and competitors take note)

Improvements to the Persona blog

We've finally managed to squeeze in a few minutes of time to give the blog a lick of paint.

We've had great feedback for the blog from all sorts of people - clients, suppliers and even random visitors - but we think we can do even better. So, we've changed the page design a little to make it easier to read and follow the post history. We've also added a new backdrop image, that retains our Red, Green & Blue brand, but doesn't take away to much focus from the content.

Finally, we've enabled the comment feature, so you can add your feedback to any of the posts you find interesting. This feature will be opened up further soon, so keep an eye out for it (although we'll let you know of course :)

There are lots of more exciting new features under development, both for the blog and the main Persona Creative web site.

Computer Trade Showcase Microsite Goes Live!

In a recent post to our blog we gave you a blow by blow account of our first exhibition at the Computer Trade Show at the NEC, Birmingham. You may remember we conducted a shoot at the show photographing some of the newest and innovative products that are about to be unleashed on the public. The following weeks have seen us busy developing, designing and deploying the show's microsite http://www.computertradeshowcase.co.uk. Each product featured on the site has been cleaned up in post production, the marketing details and technical specifications were copy-edited in-house by us highlighting all the best bits. Complete with a call to action, visitors to the site can get in touch with the manufacturer or reseller to find out more. The microsite went live on Friday 2nd July and has been well received by all of those who got involved; the forthcoming weeks will see the site being promoted to the IT industry and media. Your product not included? If you'd like to learn more about how effective microsite's are for your business call 0115 948 4454 or email team@personacreative.com