Thursday, March 15, 2007
Persona Creative to debut on BBC Three
A new series to be aired on BBC Three this spring will feature your favourite agency - Persona Creative.
Hosted by Allisdair Jeffrey (from The Feroucious Mr Fixit), Persona will be seen pitching a new, fictional bottled water brand from our HQ in Nottingham. You can see the designs we have produced as well as hear us discuss the pro's and cons of different marketing strategies.
If you can't wait until the show, check out our homepage for video footage from behind the scenes.
Our television debut comes at a timely point, as we have a number of video projects underway including DVD's, viral campaigns and video podcasts (also known as Vlogs or Vodcasts). More on this over the next few months. In the meantime, let us know your requests and suggestions by email.
Diva Telecom e-marketing campaign
Fast growing telecoms supplier Diva continue to work with Persona, this time launching an e-marketing campaign targeted at the Travel industry.
We've designed an eye-catching series of banners and email postcard email campaign, complete with an interactive landing page that highlights the areas travel and tour operators can save or make money through Diva.
To compliment that campaign, we've also made some cosmetic enhancements to the original site to give a more vibrant and rich experience. The entire site has also undergone a search engine optimisation process to boost the brands awareness. This will be extended to Pay Per Click (PPC) ads on GYM (Google, Yahoo and MSN) with matching landing pages and a new blog. The Diva Telecom site also fully complies with W3C development and Accessibility standards, proving that you can have a responsible, cost effective and effective approach to your online marketing.
Watch this space for more news on sustainable e-marketing initiatives from Persona Creative.
Picsolve re-branded
The clever people at Picsolve have a world-class reputation as being the best in amusement park and high-speed ride photography - and with clients such as Alton Towers and The London Eye it goes without saying that they needed a world-class service whilst undergoing a re-brand.
Persona Creative have just completed the first phase of the project, with a new logo and identity suite being rolled out to their teams in the UK, EMEA, USA and Far East. Not wanting (or needing) a dramatic change in identity, we've retained the existing colour palette and simplified the logo symbol to be easier to reproduce in print, embroidery and online. Along with key assets such as stationery and a house style guide, we're producing a high impact set of software and solution diagrams to showcase the systems available to customers and how they work.
The comprehensive re-brand will be used to keep Picsolve at the top of their game as well as open up new avenues of communication with existing clients and prospects.
